Apple share price falls after Apple Watch announced during iPhone 6 launch

iphone 6

Apple Watch

Apple’s share prices took a roller coaster ride of ups and downs yesterday during the launch of the iPhone 6, with the announcement of the hotly anticipated Apple Watch delivering the killer blow.

The tech-giant’s shares jumped and dived several times over during the launch of the new device along with several other products.


Bizarrely, after the world spent months waiting for it, the announcement of the iPhone 6 and iPhone 6 plus sent Apple shares prices spiralling down, before they shot back up at the announcement of Apple Pay, the companies new mobile-payment system.

The crazy stock prices didn’t stop there, as share prices sank back down after the announcement of the Apple Watch, which CEO Tim Cook called the ‘most personal device we’ve ever created’.

Maybe customers and stock market traders thought the kings of silicon valley were going down the style over substance route, as share prices continued to plummet following U2’s performance.

The dynamic day, which saw more than 170 million shares change hands, may have left Apple a little worse for wear, however considering the iPhone generated $20 billion (£12.4 billion) in revenue in the past three months, they won’t be too worried.