Santa Claus is dead: John Moore from Coca-Cola’s Christmas adverts dies aged 86
Actor John Moore was best-known as being perhaps one of the most famous Father Christmas characters after starring in the festive Coca-Cola and Morrisons adverts Mr Moore, from Burgess Hill in West Sussex, brought Father Christmas to life every year for many families for his role in the much-loved adverts in 2005 and 2006.
During the rest of the year he worked as a taxi driver and barman. Photographer, Ian Pack, met Mr Moore at a 2011 photo shoot.
He spoke today of his sadness at hearing he had died: 'He was a very nice man and
it very sad news indeed.'
Mr Moore spoke to the Financial Times in 2011 about his work over the Christmas period: 'There are lots of things you need to watch out for, you can't automatically assume the adults with the child are their parent.
'You must never assume a kid has both parents, I've had eight-year-olds whispering that they'd like mummy to come home for Christmas.
'It's good to talk to other people to find out how they deal with these things.'
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